Armadillo World Headquarters: A Memoir

Armadillo World Headquarters: A Memoir by by Eddie Wilson

“Eddie’s story is by turns hilarious, informative, and the living spirit of its age. . . . [He] piles the
most unlikely anecdotes on top of one another, creating a land of enchantment and an order of
chemically altered consciousness that rescues an era I’d thought not so much lost as forgotten.
Not only am I thrilled I’ve read this story and wish I was in it, I wish I’d written it.”
—Dave Marsh, from the foreword

“The Armadillo World Headquarters . . . was one of the most exciting, and remained one of the
most exciting, places in the United States for the years that it was in operation. I saw a little of
everything at the Armadillo, and it was one of the great experiences of my life.”
—Ann Richards, from the author’s preface

On August 7, 1970, Eddie Wilson and a band of hippies threw open the doors of Armadillo World
Headquarters, and the live music capital of the world was born in Austin, Texas. Over its ten-year
lifespan, the Armadillo hosted thousands of high-profile musicians—Willie Nelson, Frank Zappa,
Bruce Springsteen, Taj Mahal, AC/DC, Charlie Daniels, the Ramones, Roy Buchanan, and Bette
Midler, to name a random few. The Armadillo helped define the Austin lifestyle, culture, and
identity, setting the stage for successors such as the SXSW music festival, PBS’s Austin City
Limits, and the ACL festival, which have made Austin an international destination for music fans.

In this rollicking memoir, Eddie Wilson tells the behind-the-scenes story of the Armadillo from the
moment he first peered into a derelict National Guard armory building and knew that destiny had
found him. He vividly describes how two previously clashing groups—rednecks and hippies—came
together at the Armadillo, enjoying a new blend of country music and rock that spawned a many-
named movement: cosmic cowboy, progressive country, and redneck rock, among others. Wilson
also reveals the struggles and creative solutions that kept the doors open, the angels who provided
timely infusions of cash, the janitors and carpenters who maintained the Dillo, and the artists who
created iconic poster art. Extensively illustrated with candid photographs and music posters,
Armadillo World Headquarters recounts the story of this legendary venue as no other book can.

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